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Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Meer
In recent years, corporate accounting scandals have received considerable media attention, raising concerns about unethical practice in the business world. Meer
The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. Meer
This book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic. Meer
This book demonstrates how generative AI, a form of sophisticated AI technology, is transforming our knowledge of how the human mind functions in relation to business leadership and decision-making. Meer
The eight questions in this book hold the key to a customized, dynamic, supportive environment for personal, team and business growth and future success. Meer
For readers of Atomic Habits, The Pyschology of Wealth is a guidebook to success from Napoleon Hill, one of the bestselling self-development authors of all time. Meer
Most people marvel at the level of innovation demonstrated by the biopharmaceutical industry in bringing new products to the market – especially in the past 20 years. Meer
The book contains a blueprint on how to start a transformation initiative. Starting with a high-level overview of what companies are seeking to achieve with a transformation platform, the book describes the common approaches used in today’s business world. Meer
This handbook emphasizes the importance of Meaningful Stakeholder Engagement (MSE) as a management approach, cutting across various disciplines like stakeholder theory, natural resource management, impact assessment and responsible business. Meer
If you have wondered about mesmerizing patterns of flying birds and fish, and asked how they do it, then you have observed what biologists refer to as an intelligent swarm. Meer
If you have wondered about mesmerizing patterns of flying birds and fish, and asked how they do it, then you have observed what biologists refer to as an intelligent swarm. Meer
The Work of Management demonstrates how the concepts, models, and tools of Systems Leadership can be applied practically, enabling you to become a more effective manager by improving your own work to create a more positive and effective organisation. Meer
This book provides comprehensive knowledge on the operating conditions and challenges of small and medium-sized enterprises operating in the era of industry 4. Meer
Artificial Intelligence for Business Optimization: Research and Applications is primarily a business book that discusses the research and associated practical application of Artificial Intelligence (AI) and Machine Learning (ML) in order to achieve Business Optimization (BO). Meer
This book offers a new understanding of innovation in the built environment. The ways meaning of innovation is constructed has important implications for policymakers, project managers, academics and students. Meer
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Meer
Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms. Meer
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