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Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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GebondenEngels9780199278169 23-2-2006
This monograph addresses two problems surrounding the interpretation and application of Article 81 of the EC Treaty - what is competition and how does Article 81 ensure that competition is protected.  Meer
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Concurrent with the increasing complexity of the field of management, the need to re-examine the foundations from which its theories have advanced has become ever more important and useful.  Meer
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Social entrepreneurship has become a global phenomenon. Drawing from the 2nd International Social Entrepreneurship Research Conference held in New York, this book provides an in-depth discussion of this vibrant area of research, explores its regional variation across continents, and looks at new theoretical perspectives.  Meer
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The authentic voices of sixty successful women, identify the challenges that they have faced in their careers and the ways in which they have overcome them.  Meer
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The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives.  Meer
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As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive - and thrive?  Meer
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The authors explore how effective planning and communication helps business families around the world address growth challenges as they strive to become high performing multi-generation family enterprises.  Meer
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This book investigates the business strategies chosen by oil and gas service companies operating in China, Singapore and Malaysia. It provides an analytical view of the reliability of strategic theoretical frameworks based on Western business practice but applied in a non-Western business environment like Asia.  Meer
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This book considers offshore client/supplier relationships' biggest challenges, including the protection of intellectual property, and managing knowledge transfer and offshore outsourcing at project level.  Meer
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Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded.  Meer
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gebondenEngels9780230389298 14-11-2012
This volume introduces readers to recent developments in the fields of board of directors and corporate social responsibility. It also provides new insights and perspectives on corporate governance practices in different countries.  Meer
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gebondenEngels9780230391178 14-11-2012
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.  Meer
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The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change.  Meer
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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle.  Meer
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It is imperative to equip practitioners with a workable framework to manage component-based development in distributed environments, and to offer a theoretical construct to academics wishing to advance the study of global teams.  Meer
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A new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses.  Meer
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gebondenEngels9780230229174 16-7-2009
This book shows managers how they can identify their stakeholders and cooperate with them in a mutually successful and satisfying way. It includes numerous examples from case studies and international firms, illustrating the stepping stones to a comprehensive stakeholder management.  Meer
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