Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Transformational Sales

paperbackEngels9783319368788 23-8-2016

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. Meer

72,99

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Managing Risk in Nanotechnology

paperbackEngels9783319812748 31-5-2018

This book aims to address how nanotechnology risks are being addressed by scientists, particularly in the areas of human health and the environment and how these risks can be measured in financial terms for insurers and regulators. Meer

120,99

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Proceedings of the 1998 Multicultural Marketing Conference

paperbackEngels9783319369426 29-10-2016

This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. Meer

180,99

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Robert L. King

Minority Marketing: Research Perspectives for the 1990s

paperbackEngels9783319369433 29-10-2016

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. Meer

120,99

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Leading with Emotional Intelligence

paperbackEngels9783319813349 12-6-2018

Drawing on research into leadership and emotional intelligence, this book presents a framework that can lead to effective change implementation. Set against a backdrop of increasing complexity, volatility and uncertainty, the book responds to the need for organisations to continuously change and transform, and addresses the real challenges of effective implementation. Meer

122,99

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The Palgrave Handbook of Workplace Spirituality and Fulfillment

gebondenEngels9783319621623 20-7-2018

This book presents an up-to-date and comprehensive survey of the field of Workplace Spirituality. It uses a structured yet open-ended schema to capture the best of research and practices on the subject. Meer

793,99

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Francesca Spigarelli

Cultural Distance in International Ventures

gebondenEngels9783319621920 28-9-2017

This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. Meer

68,09

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Ozcan Saritas

Anticipating Future Innovation Pathways Through Large Data Analysis

paperbackEngels9783319818061 30-5-2018

This book aims to identify promising future developmental opportunities and applications for Tech Mining. Specifically, the enclosed contributions will pursue three converging themes: The increasing availability of electronic text data resources relating to Science, Technology and Innovation (ST&I). Meer

180,99

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Lead Market India

paperbackEngels9783319835099 4-7-2018

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Meer

120,99

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The Web at Graduation and Beyond

gebondenEngels9783319601601 5-9-2017

This book provides a comprehensive treatment of the rapidly changing world of Web-based business technologies and their often-disruptive innovations. The history of the Web is a short one. Meer

90,99

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Emergent Knowledge Strategies

gebondenEngels9783319606569 13-7-2017

This book is intended to spark a discourse on, and contribute to finding a clear consensus in, the debate between conceptualizing a knowledge strategy and planning a knowledge strategy. Meer

144,99

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Inclusive Leadership

gebondenEngels9783319606651 14-8-2017

Examining perceptions of leaders which are dependent on social and cultural contexts, this edited collection argues that in order to thrive and to understand the future business landscape, leaders must be inclusive and create followership. Meer

196,19

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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369181 29-10-2016

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Kenneth D. Bahn

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369198 29-10-2016

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Robert L. King

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369204 29-10-2016

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer

120,99

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Anders Örtenblad

Professionalizing Leadership

gebondenEngels9783319717845 7-8-2018

This book presents a lively debate surrounding the professionalization of leadership. With contributions from both sides of the argument, it considers the historical overview of leadership and management as a profession, questions what constitutes a profession, and critically addresses the practicality of professionalizing leadership. Meer

196,19

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Proceedings of the 1997 World Marketing Congress

paperbackEngels9783319369440 29-10-2016

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Proceedings of the 1988 International Conference of Services Marketing

paperbackEngels9783319369457 1-11-2016

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. Meer

180,99

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Colin L. Campbell

Marketing in Transition: Scarcity, Globalism, & Sustainability

paperbackEngels9783319369563 15-10-2016

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. Meer

120,99

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Führungsinformationssysteme

paperbackDuits9783409134507 1-1-1995

62,67

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