Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Meer
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. Meer
Go from concept to cash in record time.
When you′re working hard on a new product development project, you don′t have time for abstract theoretical concepts. Meer
Published in association with the Strategic Management Society, The Wiley Strategic Management Series aims to illustrate the ′best in global strategic management′ for academics, business practitioners and consultants. Meer
The ability to collaborate, particularly in new manufacturing technology development, is becoming a corporate competence that will determine which companies survive in the next decade. Meer
THUNDERBIRD on Global Business Strategy
No matter what line of business you are in, produce or biotech, apparel or semiconductors–you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard–won customer base. Meer
Although it is impossible to include in one volume the full breadth of ideas under discussion in the area of strategic management, the editors have selected contributions that offer interesting food for thought in three currently crucial strategic conversations: Strategy – demonstrates the diversity of research topics in strategy. Meer
Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company′s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. Meer
∗ Provides managers with a conceptual framework and practical methodology for establishing effective collaboration.
∗ A new concept utilizing drama theory in business management. Meer
Scientists in the biotechnology sector have developed a vast array of products and procedures, including drugs, diagnostics, agricultural products and veterinary procedures. Meer
In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory. Meer
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. Meer
Can you imagine your organisation as a Ferrari or a McLaren, a Toyota or a Force India? Your management team as a pit crew? Your sales force as the race team and your marketing and research department as the design studio creating a Formula 1 car? Meer
Smart insight and best practices for achieving sales excellence in any market
The proverbial 800–pound gorilla is the monster in the room that you just can t ignore, though maybe you want to. Meer
Praise For Results That Last
"Quint Studer is a superb communicator with a deep belief in the power of relationships. His informal tone, sense of humor, and real–world stories bring his business principles to life. Meer
The comprehensive, practical guide to buying, selling, and merging technology companies
The Technology M&A Guidebook provides executives and entrepreneurs interested in acquiring or selling a technology company with everything they need to know about the entire M&A process, from identifying target companies or buyers to financial analysis, due diligence, tax issues, valuation, and legal considerations. Meer
Praise for Essential Challenges of Strategic Management
"Bill Rouse provides helpful insight to make any business, and in particular any high– tech business, perform better. Meer
FROM PATENT TO PROFIT
Patents and patent strategies are increasingly pertinent to the success of information age businesses, from affecting valuations to gaining tax advantages to increasing the starting price per share when taking a company public. Meer
A groundbreaking guide to making one of marketing′s most important resources more effective
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn′t be taken apart. Meer
A hands–on resource that shows nonprofits how to adopt entrepreneurial behaviors and techniques
The rising spirit of social entrepreneurship has created all kinds of new opportunities for nonprofit organizations. Meer
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