Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Managing Media Businesses

gebondenEngels9783319520209 7-6-2017

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Meer

50,51

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Michael Kleinaltenkamp

Fundamentals of Business-to-Business Marketing

paperbackEngels9783319385211 29-10-2016

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Meer

60,99

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Dawn R. Deeter-Schmelz

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319385716 10-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Harlan E. Spotts

Marketing, Technology and Customer Commitment in the New Economy

paperbackEngels9783319385723 10-9-2016

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. Meer

120,99

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Harlan E. Spotts

Revolution in Marketing: Market Driving Changes

paperbackEngels9783319385730 10-9-2016

60,99

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Victoria L. Crittenden

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386133 29-10-2016

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Meer

180,99

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Materiality and Managerial Techniques

gebondenEngels9783319661001 1-2-2018

This edited book examines the relationship between the materiality of artefacts and managerial techniques, combining the recent scholarly interest on socio-materiality with a focus on management. Meer

199,08

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Dhanasekharan Natarajan

ISO 9001 Quality Management Systems

gebondenEngels9783319543826 31-3-2017

This book explains the requirements of ISO 9001 for establishing quality management system (QMS) for an organization. The requirements are illustrated with examples from industries for understanding the requirements and preparing the documents of QMS with high clarity. Meer

156,99

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Brian Dive

Mission Mastery

paperbackEngels9783319797540 30-3-2018

This book reveals the story of how the first large learning organization was formed. Emerging around 1870, it involved an organizational transformation that followed a disaster some 60 years earlier. Meer

60,99

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Research and Development Management

gebondenEngels9783319545363 1-6-2017

This book introduces readers to essential technology assessment and forecasting tools, demonstrating their use on the basis of multiple cases. As organizations in the high-tech industry need to be able to assess emerging technologies, the book presents cases in which formal decision-making models are developed, providing a framework for decision-making in the context of technology acquisition and development. Meer

180,99

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Chandra S. Mishra

Creating and Sustaining Competitive Advantage

gebondenEngels9783319545394 29-6-2017

This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. Meer

156,63

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Annika Steiber

Management in the Digital Age

paperbackEngels9783319674889 8-11-2017

In this Springer Brief, the author introduces how Chinese firms are successfully using their own variants of the 'Silicon Valley Approach' to management. Meer

78,99

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Nicholas Kalaitzandonakes

From Agriscience to Agribusiness

gebondenEngels9783319679570 4-12-2017

This volume presents a state-of-the-art overview of the rapidly evolving field of agribusiness, highlighting the most current issues, concepts, trends and themes in research, practice and policy. Meer

216,99

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Adoption of Innovation

paperbackEngels9783319343877 7-10-2016

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. Meer

120,99

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Dirk Schaefer

Cloud-Based Design and Manufacturing (CBDM)

paperbackEngels9783319344270 3-9-2016

The book introduces the reader to game-changing ways of building and utilizing Internet-based services related to design and manufacture activities through the cloud. Meer

120,99

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Dirk Schaefer

Product Development in the Socio-sphere

paperbackEngels9783319344287 3-9-2016

This book provides a broad overview of a number of game-changing paradigms that are anticipated to reshape 21st century product development. Topics including cloud computing-based design, cloud manufacturing, crowd-sourcing and mass collaboration, open source and social product development will be discussed in the context of advanced distributed and collaborative product creation. Meer

120,99

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Innovation as a Basis for Competitiveness

gebondenEngels9783319405995 25-8-2016

This book focuses on the theory and practice involved in the management of innovative activities that enhance the competitiveness of enterprises, industries and economies. Meer

120,99

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Wesley Mendes-Da-Silva

Individual Behaviors and Technologies for Financial Innovations

gebondenEngels9783319919102 6-8-2018

This book offers comprehensive examination of research on the relevance of individual behavior and technology to financial innovations. The chapters cover current topics in finance including integrated reporting, people finance, crowdfunding, and corporate networks. Meer

168,99

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Flevy Lasrado

Achieving Organizational Excellence

gebondenEngels9783319700748 11-5-2018

This book bridges two essential aspects of assessing and achieving business excellence in 21st-century organizations. The author argues that transnational companies face a twofold challenge: managing global knowledge networks and multicultural project teams on the one hand; and interacting and collaborating across boundaries using global communication technologies, on the other. Meer

84,99

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Turkish Multinationals

gebondenEngels9783319572932 16-8-2017

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing eleven detailed case studies. Meer

156,63

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