Strategisch management

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366890 29-10-2016

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Meer

180,99

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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366906 22-10-2016

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Meer

120,99

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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366913 22-10-2016

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Meer

120,99

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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366944 29-10-2016

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Meer

120,99

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366951 22-10-2016

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer

180,99

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Achieving Competitive Advantage through Quality Management

paperbackEngels9783319367460 15-10-2016

This book examines the ways in which quality management methods, tools, and practices help improve an organization’s performance and achieve sustainable competitive advantages. Meer

120,99

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Sustainable Automotive Technologies 2014

paperbackEngels9783319368191 29-10-2016

This volume collects the research papers presented at the 6th International Conference on Sustainable Automotive Technologies (ICSAT), Gothenburg, 2014. Meer

120,99

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Organizational Innovation and Change

paperbackEngels9783319229201 14-10-2015

This book explores a range of critical issues and emerging topics relevant to the linkages between information technologies and organizational systems. Meer

120,99

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Transformational Sales

paperbackEngels9783319368788 23-8-2016

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. Meer

72,99

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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369181 29-10-2016

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Kenneth D. Bahn

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369198 29-10-2016

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer

180,99

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Robert L. King

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319369204 29-10-2016

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Meer

120,99

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Kirk Plangger

Thriving in a New World Economy

gebondenEngels9783319241463 3-11-2015

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. Meer

120,99

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Alexander Gutzmer

Urban Innovation Networks

paperbackEngels9783319370743 23-8-2016

This book offers fresh insights into how companies can engage with, and make use of, the modern metropolis. Based on actor-network theory and the resource-based view of the firm, it demonstrates how the contemporary city can be seen – and used – as a resource for corporate innovation. Meer

60,99

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Jaime Alonso Gómez

Education Tools for Entrepreneurship

gebondenEngels9783319246550 22-12-2015

This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world. Meer

168,99

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Brian Dive

Mission Mastery

gebondenEngels9783319252216 30-1-2016

This book reveals the story of how the first large learning organization was formed. Emerging around 1870, it involved an organizational transformation that followed a disaster some 60 years earlier. Meer

60,99

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The Reputable Firm

paperbackEngels9783319372648 23-8-2016

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Meer

72,99

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Technological and Institutional Innovations for Marginalized Smallholders in Agricultural Development

gebondenEngels9783319257167 3-3-2016

The aim of the book is to present contributions in theory, policy and practice to the science and policy of sustainable intensification by means of technological and institutional innovations in agriculture. Meer

60,99

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Jochen Langheim

Energy Consumption and Autonomous Driving

paperbackEngels9783319373171 29-10-2016

This volume collects selected papers of the 3rd CESA Automotive Electronics Congress, Paris, 2014. CESA is the most important automotive electronics conference in France. Meer

180,99

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Sinan Ünsar

Leadership and Communication

gebondenEngels9783319052472 12-6-2014

This book deals with the concepts of leadership and communication in business organizations, initially on a general level and then in detail through an analysis of specific cases. Meer

60,99

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