Strategisch management

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Aiming Big with Small Cars

paperbackEngels9783319345222 23-8-2016

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Meer

120,99

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Dirk Schaefer

Cloud-Based Design and Manufacturing (CBDM)

paperbackEngels9783319344270 3-9-2016

The book introduces the reader to game-changing ways of building and utilizing Internet-based services related to design and manufacture activities through the cloud. Meer

120,99

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Planning and Roadmapping Technological Innovations

paperbackEngels9783319345017 27-8-2016

Across industries, firms vary broadly on how they operate with respect to their Research & Development (R&D) activities. This volume presents a holistic approach to evaluating the critical elements of R&D management, including planning, organization, portfolio management, project management, and knowledge transfer—by assessing R&D management from different sectors. Meer

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Planning and Roadmapping Technological Innovations

gebondenEngels9783319029726 17-1-2014

180,99

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169422 27-5-2015

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Vinay Kothari

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169453 1-6-2015

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Meer

180,99

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Digital Disruption and Transformation

gebondenEngels9783031478871 20-2-2024

In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear. Meer

144,99

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Andrea Burattin

Process Mining Techniques in Business Environments

paperbackEngels9783319174815 15-5-2015

After a brief presentation of the state of the art of process-mining techniques, Andrea Burratin proposes different scenarios for the deployment of process-mining projects, and in particular a characterization of companies in terms of their process awareness. Meer

72,99

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Global Business Strategies in Crisis

paperbackEngels9783319830889 29-4-2018

As the world is currently in the midst of financial and economic crises, this collection of expert contributions focuses on strategy formation and implementation at various organizational levels to address the challenges ahead. Meer

120,99

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Fabrizio Ceschin

Sustainable Product-Service Systems

paperbackEngels9783319037943 20-12-2013

This book investigates the potential contribution that a strategic design approach can make to stimulating and supporting the societal embedding of sustainable PSSs (product-service systems). Meer

72,99

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Jagdish N. Sheth

Artificial Intelligence in Customer Service

gebondenEngels9783031338977 18-8-2023

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. Meer

196,19

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Roland Beutler

Evolution of Broadcast Content Distribution

gebondenEngels9783319459721 26-9-2016

This book discusses opportunities for broadcasters that arise with the advent of broadband networks, both fixed and mobile. It discusses how the traditional way of distributing audio-visual content over broadcasting networks has been complemented by the usage of broadband networks. Meer

60,99

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Harlan E. Spotts

Revolution in Marketing: Market Driving Changes

gebondenEngels9783319117607 5-11-2014

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

60,99

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Harlan E. Spotts

Marketing, Technology and Customer Commitment in the New Economy

gebondenEngels9783319117782 17-11-2014

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. Meer

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Computational Sustainability

gebondenEngels9783319318561 29-4-2016

The book at hand gives an overview of the state of the art research in Computational Sustainability as well as case studies of different application scenarios. Meer

180,99

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Rodrigo Rabetino

Practices and Tools for Servitization

gebondenEngels9783319765167 12-6-2018

This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally. Meer

244,99

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Concurrent Engineering in the 21st Century

paperbackEngels9783319344232 8-10-2016

Presenting the gradual evolution of the concept of Concurrent Engineering (CE), and the technical, social methods and tools that have been developed, including the many theoretical and practical challenges that still exist, this book serves to summarize the achievements and current challenges of CE and will give readers a comprehensive picture of CE as researched and practiced in different regions of the world. Meer

240,99

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Road to Net Zero

gebondenEngels9783031422232 18-11-2023

With this open access book, delve into the insights of respected leaders from academia and industry as they unravel the intricacies of sustainability-driven business transformation. Meer

61,99

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Josemaria Siota

Linked Innovation

gebondenEngels9783319605456 16-8-2017

Questioning why research centers so often fail to commercialize discoveries, this book explores the concept of linked innovation, which promises to drive economic sustainability while preserving academic quality at research centers. Meer

68,09

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Emergent Knowledge Strategies

gebondenEngels9783319606569 13-7-2017

This book is intended to spark a discourse on, and contribute to finding a clear consensus in, the debate between conceptualizing a knowledge strategy and planning a knowledge strategy. Meer

144,99

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