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gebondenEngels247 blz.9781119835219
1e druk
22-12-2023
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
paperbackNederlands200 blz.9789020934298
1e druk
7-5-2025
Marketing. Reinventing the Basics deelt marketing op in overzichtelijke stappen, waardoor kernconcepten helder en direct toepasbaar worden. Meer
gebondenEngels208 blz.9781119668510
1e druk
20-4-2021
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
gebondenEngels400 blz.9781394204700
1e druk
25-1-2024
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. Meer