Cases in Retailing: Operational Perspectives

Case Editors and Contributors.
<p>Foreword.</p>
<p>Preface.</p>
<p>The Cases.</p>
<p>Acknowledgements.</p>
<p>Part I: Marketing and Merchandising Management:.</p>
<p>1. Effective In–Store Promotion at Safeway: Melanie Chetwood (Manchester Metropolitan University).</p>
<p>2. Store Layout and Merchandising in Fashion Retailing: Malcolm Kikcup and Linda Moirano (Loughborough University Business School and Bournemouth University).</p>
<p>3. Store Merchandising in an Area of Urban Regeneratio: The Safeway Store at Crewe: Maureen Whitehead (Manchester Metropolitan University).</p>
<p>4. The Operational Implications of Locational Decision Making: A Case Study of the Belfast Co–operative: J. Pal (Manchester Metropolitan University).</p>
<p>5. Developing Customer Loyalty: The Saver Card Experience: Mohammed Rafiq (Loughborough University Business School).</p>
<p>Part II: Buyer/Supplier Relationships and Logistics:.</p>
<p>6. The Development of Petrol Retailing at Tesco: Mike Pretious (University of Abertay).</p>
<p>7. Scottish Co–op′s Meat Purchasing and Supply: Transferring Responsibility for Leakage and Improving Profits: Keith Laity (Manchester Metropolitan University).</p>
<p>8. Warehouse Management Systems at Tesco: John Davison (IBM (UK) Ltd).</p>
<p>9. Managing Stock Management III in Safeway Stores: John Davison (IBM (K) Ltd).</p>
<p>10. Retail Logistics: The Case of Tesco Stores: J. Fernie and L. Sparks (both University of Stirling).</p>
<p>Part III: Operations and Customer Service: .</p>
<p>11. Health Care Provision at Boots the Chemist: Stuart West (Oxford Brookes University Business School).</p>
<p>12. Post Office Counters: Gary Davies (Manchester Business School).</p>
<p>13. Developing a Security Strategy at Metro ′99: Joshua Bamfield (Nene College of Higher Education).</p>
<p>14. Electronic Customer Counting and Tracking Systems in Fashion Retailing: Malcolm Kirkup and Tim Denison (Loughborough University Business School and Cranfield School of Management).</p>
<p>15. Managing a Store Relocation Project: Marks and Spencer in Kendal: Malcolm Kirkup (Loughborough University Business School).</p>
<p>Part IV: Human Resource Management:.</p>
<p>16. CORTCO: Management Competencies for Graduate Recruits to the Retail Industry: Diane Preston (Loughborough University Business School).</p>
<p>17. A Tale of Two Store Managers: Performance Measurement at J. Sainsbury.</p>
<p>18. The PR Side of Recruitment and Selection: Diane Preston (Loughborough University Business School).</p>
<p>Index.</p>