Public Relations Research Annual

Name: Public Relations Research Annual
Author: Larissa A. Grunig

Volume 3

Gebonden Engels 1991 1e druk 9780805809305

123,42

In winkelwagen

Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.