How To Write a Marketing Plan for Health Care Organizations

Gebonden Engels 1985 1e druk 9780866564502
Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

Specificaties

ISBN13:9780866564502
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:184
Druk:1

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        How To Write a Marketing Plan for Health Care Organizations