Managing International Business in China

Name: Managing International Business in China
Author: Xiaowen University

Gebonden Engels 2016 9781107101463

87,97

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Samenvatting

With the rise of China in the world economy, businesses from all over the world have moved to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Xiaowen Tian presents a practical guide to major managerial issues faced by foreign investors in the China market. These issues are analysed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. Featuring up-to-date case studies, figures, tables, and coverage of new and expanded topics, this second edition can be used as a textbook for undergraduate and postgraduate programmes in international business or other management disciplines, as well as in executive training programmes.

Specificaties

ISBN13:9781107101463

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:396

Uitgever:Cambridge University Press

Verschijningsdatum:6-10-2016

Hoofdrubriek:Mens en maatschappij

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Inhoudsopgave

1. Introduction; 2. Think strategically; 3. Look before you leap; 4. Select an entry mode; 5. Form an international alliance; 6. Protect intellectual property rights; 7. Negotiate with Chinese partners; 8. Marketing management; 9. Production operations management; 10. Human resource management; 11. Corporate finance issues; 12. Corporate social responsibility considerations; References; Index.