Balanced Scorecard Evolution – A Dynamic Approach to Strategy Execution

<p>Preface ix</p>
<p>Acknowledgments xv</p>
<p>Chapter 1: What Exactly Is a Balanced Scorecard? 1</p>
<p>Origins, and a Brief History, of the Balanced Scorecard 1</p>
<p>Balanced Scorecard Perspectives 3</p>
<p>What Is a Balanced Scorecard? 7</p>
<p>Telling the Story of Your Strategy through Cause and Effect 14</p>
<p>Key Balanced Scorecard Questions and Answers 18</p>
<p>Notes 27</p>
<p>Chapter 2: Just Like the Boy Scouts: Be Prepared 29</p>
<p>First Things First: Why Are You Developing a Balanced Scorecard? 29</p>
<p>Answering the Question: Why the Balanced Scorecard and Why Now? 30</p>
<p>Possible Reasons for Launching a Balanced Scorecard 33</p>
<p>Send Yourself a Postcard from the Future 35</p>
<p>Start with a Provocative Action 36</p>
<p>Overcoming Skepticism 38</p>
<p>Benefits of a Guiding Rationale 39</p>
<p>Where Do We Build the Balanced Scorecard? 40</p>
<p>Criteria for Choosing an Appropriate Organizational Unit 41</p>
<p>Executive Sponsorship: A Critical Element of</p>
<p>Any Balanced Scorecard Program 45</p>
<p>Sponsorship Advice for Executives 51</p>
<p>Your Balanced Scorecard Team 53</p>
<p>Managing the Balanced Scorecard on an Ongoing Basis: The Office of Strategy Management 65</p>
<p>Functions of the Office of Strategy Management 66</p>
<p>Your Balanced Scorecard Development Plan 71</p>
<p>Be Fast, but Be Thoughtful in Your Approach 77</p>
<p>Developing a Communication Plan to Support Your Balanced Scorecard Initiative 79</p>
<p>Final Assessments to Make Before You Begin</p>
<p>Building a Balanced Scorecard 88</p>
<p>Notes 92</p>
<p>Chapter 3: Balanced Scorecard Building Blocks: Mission, Vision, and Strategy 95</p>
<p>Mission 95</p>
<p>Vision 105</p>
<p>Vision Statements and the Balanced Scorecard 111</p>
<p>Strategy 113</p>
<p>Strategic Themes 119</p>
<p>Appendix 3A: An Introduction to the Roadmap Strategy Process 120</p>
<p>Roadmap Strategy 121</p>
<p>Four Fundamental Questions You Must Answer When Creating a Strategy 121</p>
<p>The Four Lenses 124</p>
<p>A Strategy to Create True Alignment from Top to Bottom 126</p>
<p>Notes 126</p>
<p>Chapter 4: Conduct Effective and Engaging Workshops 129</p>
<p>Before the Workshop 130</p>
<p>During the Workshop 141</p>
<p>The Role of Executives in Workshops 153</p>
<p>Notes 156</p>
<p>Chapter 5: Building Powerful Strategy Maps That Tell Your Strategic Story 159</p>
<p>What Is a Strategy Map? 159</p>
<p>Why You Need a Strategy Map 164</p>
<p>The Spectrum of Strategic Plans 165</p>
<p>Developing Strategy Map Objectives 167</p>
<p>Developing Objectives for Each of the Four Perspectives 174</p>
<p>Which Value Proposition Is Best? 183</p>
<p>Using Strategic Themes in the Development of a Strategy Map 208</p>
<p>Developing a Shared Understanding with Objective Statements 209</p>
<p>How Many Objectives on a Strategy Map? 212</p>
<p>Notes 217</p>
<p>Chapter 6: Create a Balanced Scorecard of Robust Measures, Meaningful Targets, and Strategic Initiatives 221</p>
<p>What Are Performance Measures? 221</p>
<p>Creating Better Performance Measures 222</p>
<p>Attributes of Effective Performance Measures 229</p>
<p>Measures for Each of the Four Perspectives 239</p>
<p>Recording Your Measures: Creating a Performance Measure Data Dictionary 243</p>
<p>Targets: The Goals That Bring Measures to Life 250</p>
<p>Do You Need All Three Types of Targets? 254</p>
<p>Strategic Initiatives: Projects That Drive Breakthrough Performance 257</p>
<p>Notes 266</p>
<p>Chapter 7: Hold Strategy Execution Meetings So Good, People Actually Want to Attend 269</p>
<p>From Theory to Practice 269</p>
<p>Before the Meeting 274</p>
<p>In the Meeting 278</p>
<p>After the Meeting 287</p>
<p>Reporting Results with Balanced Scorecard Software 290</p>
<p>Criteria for Selecting Software 291</p>
<p>Notes 303</p>
<p>Chapter 8: Let Everyone Demonstrate Their Contribution by Cascading the Balanced Scorecard 305</p>
<p>What Is Cascading? 306</p>
<p>The Search for Meaning 308</p>
<p>The Cascading Process 309</p>
<p>Ensure Understanding of Your Highest?]Level Strategy Map and Scorecard before Cascading 311</p>
<p>Notes 325</p>
<p>Chapter 9: Integrating Change Management Techniques to Drive Balanced Scorecard Success 327</p>
<p>Preparing for Scorecard Success 328</p>
<p>When Building the Balanced Scorecard 331</p>
<p>Using the Balanced Scorecard 333</p>
<p>Balanced Scorecard Implementation Checklists 336</p>
<p>Notes 339</p>
<p>About the Author 341</p>
<p>Index 343</p>