Capture the Mindshare and the Market Share Will Follow

Name: Capture the Mindshare and the Market Share Will Follow
Author: L. Gill

The Art and Science of Building Brands

Gebonden Engels 2013 9781137278517

43,23

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Samenvatting

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

Specificaties

ISBN13:9781137278517

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan US

Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing

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Inhoudsopgave

Introduction 1. CLARIFY: Discovering Your Emotional Assignment 2. COMMIT: The Non-Negotiable Promise of Excellence 3. COLLABORATE: Creating Your Brand One Conversation at a Time 4. CONNECT: Creating the Authentic Emotional Link 5. COMPETE: What Makes You So Special? 6. COMMUNICATE: 'Talking Your Walk' to Influence and Inspire 7. CONTRIBUTE: If Not You, Who? SUMMATION: THE EIGHTH C Key Chapter Takeaways Notes Index