Intercultural Business Communication: Pearson New International Edition

Name: Intercultural Business Communication: Pearson New International Edition
Author: Lillian Chaney

Paperback Engels 2013 1e druk 9781292039664

102,94

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Samenvatting

Prepare future managers to face the differences in business communication across cultures.

With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, 'Intercultural Business Communication' contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general in international business.

Specificaties

ISBN13:9781292039664

Trefwoorden:bedrijfscommunicatie

Taal:Engels

Bindwijze:paperback

Aantal pagina's:294

Uitgever:Pearson

Druk:1

Verschijningsdatum:1-11-2013

Hoofdrubriek:Communicatie en media

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Inhoudsopgave

1. The Nature of Intercultural Communication
2. Universal Systems
3. Contrasting Cultural Values
4. Cultural Shock
5. Language
6. Oral and Nonverbal Communication Patterns
7. Written Communication Patterns
8. Global Etiquette
9. Business and Social Customs
10. Intercultural Negotiation Process
11. Intercultural Negotiation Components
12. Laws Affecting International Business and Travel
Appendix A: Glossary
Appendix B: Answers to Exercises