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Diego Adolfo Carrasco Gubernatis

The Digital Marketer's Playbook

paperbackEngels9798868805455 21-12-2024

Transition from traditional marketing to digital marketing and master a comprehensive range of topics within this field. This book offers a practical, step-by-step approach to managing digital marketing (with the help of experts) in the current landscape, making it a timely and valuable resource for marketers, business owners, and students alike. Meer

47,66

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Samyak Ramteke

The Complete Guide to Copywriting

PaperbackEngels9798886679038 25-4-2022

11,13

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Ashish Gupta

Advertising Mastery

PaperbackEngels9798887334783 22-6-2022

12,58

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Postcolonial Marketing Communication

gebondenEngels9789819702848 21-4-2024

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Meer

192,99

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Artificial Neural Networks and Structural Equation Modeling

gebondenEngels9789811965081 20-11-2022

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. Meer

192,99

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Wayne Mullins

Full Circle Marketing

PaperbackEngels9798218058746 13-9-2022

19,02

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Sara Mehideb

Creative Horizons

PaperbackEngels9798223659051 3-7-2023

32,10

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Victor Palandi

Copywriting Descomplicado

PaperbackAnders9798224783113 19-1-2024

12,81

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Anuj Bharadwaj

Organic Leads Secrets

PaperbackEngels9798888152768 19-9-2022

12,58

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Anshuman Sharma

Sales Mantras

PaperbackEngels9798889512493 17-1-2023

14,03

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H.J. Kuhlmeijer

Managerial marketing

paperbackEngels9789020704600 31-7-1975

This book is principally intended for students with a background in econo mics and managerial economics. (In German: Betriebswirtschaftslehre.) To avoid duplication a number of subjects such as the theory of market structures and descriptive data concerning changes in the patterns of consumer expenditures and distribution have been omitted. Meer

60,99

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Research traditions in marketing

paperbackEngels9789401046152 24-12-2012

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. Meer

276,99

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Sam (Kotler Marketing Group, China) Wang

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

PaperbackEngels9789811218385 7-9-2020

44,48

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Mark (The T1 Agency, Canada) Harrison

What Sponsors Want: An Inspirational Guide For Event Marketers

GebondenEngels9789811219016 18-9-2020

80,71

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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

GebondenEngels9789811221712 25-2-2021

80,71

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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

GebondenEngels9789811276057 5-6-2023

174,33

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Social Media Marketing

gebondenEngels9789811053221 20-2-2018

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Meer

170,72

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Making a Difference Through Marketing

paperbackEngels9789811091681 27-5-2018

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. Meer

120,99

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Gohar F. Khan

Social Media for Government

paperbackEngels9789811097454 14-7-2018

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Meer

156,99

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Luxury Fashion Retail Management

paperbackEngels9789811097553 30-4-2018

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Meer

240,99

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