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B.H. Elvy

How to Appreciate Your Customers

gebondenEngels9780333598924 20-6-1995

Appreciating and satisfying the emotional heads of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers. Meer

122,99

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Michael Hopkins

The Planetary Bargain

gebondenEngels9780312218331 11-1-1999

Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis of research, Michael Hopkins addresses global commercial and social problems and examines the question of corporate social responsibility. Meer

183,99

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NA NA

Management and Organizations in the Chinese Context

gebondenEngels9780312228415 13-4-2000

This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour. Meer

122,99

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Terry O'Reilly

This I Know

PaperbackEngels9780345810373 31-12-2019

23,18

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The Globalisation of Chinese Business Firms

gebondenEngels9780333716298 24-11-1999

Chinese business firms and their networks of personal and business relationships, are becoming increasingly important players in the global economy. This book examines the global and regional operations of Chinese business firms and considers their implications for the management and organisation of these firms, aided by specific case studies. Meer

183,99

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Consumer Behavior

PaperbackEngels9780357721292 27-6-2023

119,52

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Advertising and Integrated Brand Promotion

PaperbackEngels9780357721407 17-8-2022

124,20

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Social Marketing

PaperbackEngels9780273727224 18-12-2012

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i. Meer

107,74

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Principles of Marketing

PaperbackEngels9780273695592 3-8-2006

PRINCIPLES OF MARKETING Fourth Edition Frances Brassington and Stephen Pettitt Principles of Marketing is the indispensable introduction to marketing. Meer

100,54

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Reverse Psychology Marketing

gebondenEngels9780230507548 22-11-2006

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. Meer

61,99

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D. Cook

Lived Experiences of Public Consumption

gebondenEngels9780230517042 27-2-2008

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. Meer

61,99

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James M. Livingstone

International Marketing Management

paperbackEngels9780333192375 1-5-1976

33,93

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A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

gebondenEngels9780312294052 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

147,39

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X. Shen

The Chinese Road to High Technology

gebondenEngels9780333746271 12-4-1999

This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications. Meer

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J. Floch

Semiotics, Marketing and Communication

gebondenEngels9780333760147 16-10-2001

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Meer

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New Developments and Approaches in Consumer Behaviour Research

gebondenEngels9780333739075 3-9-1998

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. Meer

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Helena M. M. Lastres

The Advanced Materials Revolution and the Japanese System of Innovation

gebondenEngels9780333607305 17-8-1994

The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes. Meer

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Food Sustainability and the Media

PaperbackEngels9780323912273 26-4-2024

**2025 PROSE Award Finalist in Media and Cultural Studies** Food Sustainability and the Media: Linking Awareness, Knowledge and Action is the first book to explore the roles that the media plays in raising awareness, spurring action, and increasing understanding about food security and global sustainability issues. Meer

158,20

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Co-Branding

gebondenEngels9780333760895 24-9-1999

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. Meer

61,99

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Paul Stobart

Brand Power

gebondenEngels9780333570135 28-7-1994

An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Meer

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