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P. Kuchinka

Levels of Corporate Globalization

gebondenEngels9781403936257 30-4-2004

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. Meer

122,99

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Ethics in Public Relations

GebondenEngels9781412917971 27-6-2006

Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. Meer

238,38

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Jim Blythe

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

PaperbackEngels9781412930888 18-10-2006

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Meer

28,03

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Advertising

paperbackEngels9781412934299 22-10-2009

This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences. Meer

752,21

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Al Marshall

Marketing Research

GebondenEngels9781446256145 6-3-2023

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting. Meer

221,85

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Jim Blythe

Principles and Practice of Marketing

GebondenEngels9781446273999 10-12-2013

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. Meer

281,95

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Philosophy of Marketing

paperbackEngels9781446274910 10-12-2013

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. Meer

1.285,56

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Richard B. How

Marketing Fresh Fruits and Vegetables

paperbackEngels9781461358411 20-10-2012

This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Meer

60,99

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Frank William. Jefkins

International Dictionary of Marketing and Communication

paperbackEngels9781468415254 29-3-2012

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Meer

60,99

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Creating Customer Value Through Strategic Marketing Planning

paperbackEngels9781441948700 3-12-2010

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. Meer

120,99

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Robert East

The Effect of Advertising and Display

paperbackEngels9781441953735 5-11-2010

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. Meer

120,99

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Dr. Kyle Allison

Digital Marketing

onbekendEngels9781423249337 29-9-2023

12,54

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Jesus Mena

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

PaperbackEngels9781439881910 2-5-2012

In today’s wireless environment, marketing is more frequently occurring at the server-to-device level—with that device being anything from a laptop or phone to a TV or car. Meer

92,63

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A Twenty-First Century Guide to Aldersonian Marketing Thought

paperbackEngels9781441938718 29-10-2010

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Meer

180,99

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G. Smith

Children’s Food

paperbackEngels9781461284246 28-9-2011

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. Meer

180,99

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The Perception of Quality

paperbackEngels9781447170402 23-8-2016

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. Meer

120,99

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Customer Satisfaction Evaluation

gebondenEngels9781441916396 24-11-2009

The customer orientation philosophy of modern business organizations and the implementation of the main principles of continuous improvement, justifies the importance of evaluating and analyzing cust omer satisfaction. Meer

240,99

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Ian Chaston

Knowledge-Based Marketing

PaperbackEngels9781412900034 7-4-2004

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer

91,14

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A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

paperbackEngels9781349387670 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

147,39

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G. Foxall

Marketing Psychology

paperbackEngels9781349398140 15-9-1997

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Meer

122,99

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