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This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Meer
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Meer
Since it was published,
Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Meer
This new casebook on retailing contains 18 up–to–date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Meer
If you′re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Meer
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. Meer
Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant′s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Meer
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. Meer
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry. Meer
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.
The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. Meer
First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. Meer
First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation. Meer
Marketing is an essential part of any business and the business of agriculture is no exception to this rule. Written by an experienced educator with expertise in futures markets, hedging, and technical price analysis,
Marketing Grain & Livestock, 2nd Edition teaches the basics of commodities marketing by farmers, ranchers, grain elevators, packers, and processors. Meer
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