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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Meer
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Meer
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. Meer
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Meer
The New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Meer
Develop and implement an effective content strategy tailored to your business s needs
Inbound Content is a step–by–step manual for attracting the right people, turning them into leads, and closing them into customers. Meer
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Meer
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. Meer
The customer orientation philosophy of modern business organizations and the implementation of the main principles of continuous improvement, justifies the importance of evaluating and analyzing cust omer satisfaction. Meer
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. Meer
Providing a focus on strategy throughout the text, this book introduces and operationalizes the concept of service leadership. This book provides discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context. Meer
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. Meer
As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. Meer
Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces. Meer
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. Meer
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