Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. Meer
Any organization must ask three interrelated questions in order to develop its strategy: where are we, where do we want to be, and how will we get there? Meer
As we move into an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive - and thrive? Meer
Business has changed dramatically over the last two decades: Globalization, cross-national strategic alliances and mergers, privatizations, outsourcing, information technology innovations, and the increasing short term contract culture have all influenced this. Meer
The legal services marketplace has become ever more competitive. Identifying a robust business strategy and sources of competitive advantage are difficult challenges for law firms today. Meer
With a Clear Conscience: Business Ethics, Decision-Making, and Strategic Thinking argues that it is possible to be successful in business while still maintaining personal and corporate integrity. Meer
Knowledge integration - the purposeful combination of specialized and complementary knowledge to achieve specific tasks - is becoming increasingly important for organizations facing rapidly changing institutional environments, globalized markets, and fast-paced technological developments. Meer
The Oxford Handbook of Megaproject Management provides state-of-the-art scholarship in the emerging field of megaproject management. Megaprojects are large, complex projects that typically cost billions of dollars and impact millions of people, like building a high-speed rail line, a megadam, a national health or pensions IT system, a new wide-body aircraft, or staging the Olympics. Meer
Two themes have become epicenters of new management thinking in the late 1990s: knowledge management and competence-based approaches to strategic management. Meer
Governments and regional authorities often express the belief that the key to prosperity and economic expansion is related to the ability of countries to sustain regional clusters of competitiveness and innovation. Meer
The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. Meer
As globalization explodes, so has international business scholarship. This second edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by the world's most distinguished scholars. Meer
If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle blend of art and science. Meer
Recent scandals involving large firms, in the US and elsewhere, have intensified discussion regarding the role and conduct of the corporation. The contributors to this book argue that much of this debate has taken too narrow a view of the issue of corporate governance, and question some of the key assumptions of economic models. Meer
William H. Starbuck is one of the most creative, productive, and wide-ranging writers in management and organization studies. His work spans three decades and encompasses a whole variety of issues, yet it has never been collected together in one place. Meer
Recent scandals involving large firms, in the US and elsewhere, have intensified discussion regarding the role and conduct of the corporation. The contributors to this book argue that much of this debate has taken too narrow a view of the issue of corporate governance, and question some of the key assumptions of economic models. Meer
Joseph L. Bower and Clark G. Gilbert have collected together some of the leading experts on strategy to examine how strategy is actually made by company managers across the several levels of an organization. Meer
Is strategy a coherent plan conceived at the top by a visionary leader, or is it formed by a series of individual commitments, not always reflecting what top management has in mind? Meer
What is a project? How are projects organized to deal with a complex, rapidly changing, and uncertain world? Why are projects the organization of the future? Meer
What is strategic HRM, and how do you apply it in business? What makes good HR strategy and how do you develop it? What are the key issues that need to be considered when creating, developing, and embedding a strategic approach to managing people? Meer
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