Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' – Forbes Magazine
The Strategy Process is a truly original and authoritative strategy textbook. Meer
Did Thomas Edison invent the light bulb? According to Matt Ridley, many others can lay claim to this breakthrough moment – it was bound to emerge sooner or later. Meer
Discover how to become an effective strategic thinker.
Some people seem to achieve the best results, again and again. Is it luck? Or is it strategy? Meer
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Meer
A new look at models of cooperation for trades of the future. Using seven in-depth case studies, this book looks at how globalization affects the competitiveness of small businesses. Meer
Organizations struggle to be strategically prepared for unexpected change. What if change cannot be anticipated with any degree of certainty? What can organizations do to become more strategically prepared? Meer
The book provides a thorough analysis of strategy formulation at country and company level in Arab countries and corporations. It also deals with the issue of entrepreneurial initiative in Arab countries and issues actual practice of entrepreneurship. Meer
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. Meer
Vittorio Coda's discussion of the goals and purpose of the business enterprise illuminates the long-running debate over the goals of the firm. His conceptualization of the firm and its relationships within society transcends stale arguments over shareholders versus stakeholders by viewing the firm less as an agent of individual interests and more as an engine of social development that unifies the interests of the different participants. Meer
Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. Meer
Facilitation can provide a key route to creating buy-in to the need for change and associated change initiatives. But, this only happens when facilitation is used in the right way. Meer
We have recently seen stock-markets plunge and governments bail out banks. People have been made redundant, and many others are very worried. Some of the short essays in this collection are part musing and part reaction to the recent economic situation, which hope to dispel nonsense and encourage sense in the world of people management. Meer
Focusing on innovation management, the authors explore the role of knowledge stocks or intellectual capital blocks such as human, social, technological, organizational and regional capitals, on technological innovation process typologies and firm performance, absorptive capabilities and organizational learning. Meer
The complexity and tensions of industrial innovation processes are fleshed out through the analysis of an intriguing case study from the food industry. Meer
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back. Meer
The current financial crisis highlights the need to rethink business leadership and the role of business schools in helping firms develop the leaders of the future. Meer
In the past talent was largely an issue for Human Resources personnel. Now, in an era characterized by workforce heterogeneity and changing environments, talent is an important issue for managers themselves. Meer
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