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Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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This two-volume book unveils trends, strengths, weaknesses and overall dynamics and implications of social entrepreneurship in the Middle East region, whilst identifying both opportunities and threats facing social entrepreneurship and supplements through a wealth of insights and examples inspired from practice and current applications. Meer
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Meer
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large. Meer
Using current business examples and academic research, Tools for Systematic Problem-Solving educates managers and executives on how to systematically examine key assumptions to ensure survival and success for their organizations. Meer
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. Meer
This book focuses on business firms as catalysts and agents of social and economic change, and explores the argument that sustainable development is the perfect opportunity for businesses to strengthen the evolving notion of corporate social responsibility, while achieving long-term growth through innovation, research and development. Meer
This original book presents in-depth research into thirteen successful Chinese private enterprises through interviews with their founder-entrepreneurs. Meer
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. Meer
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. Meer
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. Meer
Aimed at business students preparing to enter the workforce, Leadership and Mindful Behavior provides readers with guidelines for effective and perceptive leadership. Meer
In today’s organizations, it is no longer the CEO who acts as the sole strategic leader. From single individuals to larger teams and networks, leaders at all levels are infiltrating the formal organizational structure and making strategic leadership an increasingly complex endeavor. Meer
Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources. Meer
This Element explains the role of the CEO in maintaining and updating the internal selection environment and contributing to organizational evolution, as well as making. Meer
Your go–to–guide to delivering effective and transformative change that lasts
All too often, change efforts fail to deliver on their promise. However it is possible to turn an organization around quickly to create a new future one where people think and behave differently and deliver extraordinary results together. Meer
The Intoxication of Power is a collection of contributions by thirteen authors from various academic disciplines sharing a concern for the development of understanding of the nature and origins of leadership hubris. Meer
Leading Spiritually reviews workplace spirituality from revered streams such as Buddhism, Hinduism, and Judaism, but also from a stance of personal reflection, self-leadership, and powerful interpersonal relationships. Meer
Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth. Meer
Ease the M&A process with a more effective integration plan
The Complete Guide to Mergers and Acquisitions is the ultimate handbook for planning and managing post–merger integration. Meer
Increase ROI through more effective brand marketing
According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re–tweet is supposed to be a win. Meer
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