Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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J Lammiman

CoolSearch – Keeping Your Organisation in Touch and On the Edge

paperbackEngels9781841124308 5-3-2004

There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Meer

24,53

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C Cohen

Corporate Vices – What′s Gone Wrong with Business?

paperbackEngels9781841124353 30-9-2002

Corporate Vices uncovers the real performance gap in modern corporations between good business practice that builds companies, and bad corporate habits that eventually bring them down. Meer

24,53

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Michał Suchanek

New Research Trends in Transport Sustainability and Innovation

gebondenEngels9783319744605 10-4-2018

This proceedings volume examines the effects of transport on socio-economic development including innovation, public health and cultural behavior. Featuring contributions presented at the 2017 TranSopot Conference in Sopot, Poland, the enclosed papers are divided to provide emerging research in transport sustainability, innovation, structure, and in municipal transport economics. Meer

180,99

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Rajashi Ghosh

Current Perspectives on Asian Women in Leadership

paperbackEngels9783319855417 14-8-2018

This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries where traditional cultural expectations and modernized values coexist. Meer

135,19

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Progressive Business Models

gebondenEngels9783319588032 20-9-2017

This book presents and analyses exemplary cases of progressive business, understood as ecologically sustainable, future-respecting and pro-social enterprise. Meer

208,39

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Adoption of Innovation

paperbackEngels9783319343877 7-10-2016

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. Meer

120,99

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Concurrent Engineering in the 21st Century

paperbackEngels9783319344232 8-10-2016

Presenting the gradual evolution of the concept of Concurrent Engineering (CE), and the technical, social methods and tools that have been developed, including the many theoretical and practical challenges that still exist, this book serves to summarize the achievements and current challenges of CE and will give readers a comprehensive picture of CE as researched and practiced in different regions of the world. Meer

240,99

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Dirk Schaefer

Cloud-Based Design and Manufacturing (CBDM)

paperbackEngels9783319344270 3-9-2016

The book introduces the reader to game-changing ways of building and utilizing Internet-based services related to design and manufacture activities through the cloud. Meer

120,99

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Dirk Schaefer

Product Development in the Socio-sphere

paperbackEngels9783319344287 3-9-2016

This book provides a broad overview of a number of game-changing paradigms that are anticipated to reshape 21st century product development. Topics including cloud computing-based design, cloud manufacturing, crowd-sourcing and mass collaboration, open source and social product development will be discussed in the context of advanced distributed and collaborative product creation. Meer

120,99

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Aiming Big with Small Cars

paperbackEngels9783319345222 23-8-2016

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Meer

120,99

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Paweł Bryła

Managing Agricultural Enterprises

gebondenEngels9783319598901 17-8-2017

Exploring the competitiveness and profitability of the agricultural sector in Central Europe, this book argues that the successful management of agricultural enterprises is inconceivable without the knowledge and application of modern forms of management and technology. Meer

171,79

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Kobby Mensah

Political Marketing and Management in Ghana

paperbackEngels9783319861463 4-8-2018

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. Meer

74,19

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Stefania Zanda

Building Efficient Management and Leadership Practices

gebondenEngels9783319600673 18-7-2017

This book examines the relationships among leadership, the quality of the management process and business results. Drawing from the pioneering contributions of Chester I. Meer

120,99

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Management of the Fuzzy Front End of Innovation

paperbackEngels9783319347417 23-8-2016

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Meer

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Investition Vertrauen

gebondenDuits9783409126656 10-10-2006

Margit Osterloh und Antoinette Weibel zeigen Wege zum Aufbau und zur Wiedererlangung des Vertrauens in Unternehmen auf der Grundlage neuer Erkenntnisse der verhaltenswissenschaftlichen Managementlehre, der Sozialpsychologie sowie der psychologischen Ökonomik. Meer

90,71

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Stacey Brown Randall

Generating Business Referrals Without Asking

PaperbackEngels9781683509264 1-11-2018

Generating Business Referrals… Without Asking reveals why not asking for referrals is the key to a referral explosion. Meer

17,61

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Wertschöpfung im Unternehmen

paperbackDuits9783409127486 17-1-2005

Im Management von Informationen spielen interne Unternehmensfunktionen eine zentrale Rolle, denn sie haben das gesamte Unternehmen im Blick und üben dadurch eine wichtige Steuerungsfunktion aus. Meer

57,06

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Dieter Becker

Intangible Assets in der Unternehmenssteuerung

paperbackDuits9783409127493 25-10-2005

Ein mit diesem Ansatz einzigartiges Buch, das Intangibles in den Zusammenhang der Unternehmenssteuerung mit Tangibles stellt und hilft, auch diese Instrumente aktiv zu managen. Meer

68,28

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Customization 4.0

gebondenEngels9783319775555 21-6-2018

This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. Meer

216,99

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Peter Krüssel

Future Telco

gebondenEngels9783319777238 8-8-2018

This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Meer

102,99

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