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Pagina 189 van 3.823 resultaten
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gebondenEngels9781402071942 30-9-2002
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781402077531 31-12-2003
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
32,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412900027 21-4-2004
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.  Meer
270,79
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412909235 26-4-2006
Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples.  Meer
290,39
Verwachte levertijd ongeveer 16 werkdagen
onbekendEngels9781423249337 29-9-2023
12,58
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781412913751 13-12-2005
Providing a focus on strategy throughout the text, this book introduces and operationalizes the concept of service leadership. This book provides discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.  Meer
239,14
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412917957 3-8-2006
Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.  Meer
234,62
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412917971 27-6-2006
Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.  Meer
239,14
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412917988 27-6-2006
Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.  Meer
172,82
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781412918862 24-10-2007
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research.  Meer
234,62
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GebondenEngels9781412930871 23-10-2006
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
88,42
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PaperbackEngels9781412930888 18-10-2006
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
28,11
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781412934299 22-10-2009
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.  Meer
754,61
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781138032187 4-1-2017
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value.  Meer
156,59
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138121270 19-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.  Meer
206,10
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138121294 21-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.  Meer
63,22
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138083875 7-6-2017
Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations.  Meer
67,47
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paperbackEngels9781118144268 2-3-2012
A contemporary approach to network marketing from the author of the million–copy bestseller, Your First Year in Network Marketing This is a book about reality an unpleasant reality that no one seems to want to address.  Meer
23,25
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118345566 16-11-2012
Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering.  Meer
35,77
Verwachte levertijd ongeveer 9 werkdagen

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