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Pagina 189 van 3.823 resultaten

Intelligent Support Systems for Marketing Decisions

gebondenEngels9781402071942 30-9-2002

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. Meer

180,99

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Philippe Malaval

Strategy and Management of Industrial Brands

paperbackEngels9781402077531 31-12-2003

Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Meer

60,99

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D Walker

The 90 Day Brand Plan: A Step–by–Step Guide to Mas tering the Art of Branding

gebondenEngels9781394221097 25-6-2024

32,99

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Ian Chaston

Knowledge-Based Marketing

GebondenEngels9781412900027 21-4-2004

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer

270,79

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Nonprofit Marketing

GebondenEngels9781412909235 26-4-2006

Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples. Meer

290,39

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Dr. Kyle Allison

Digital Marketing

onbekendEngels9781423249337 29-9-2023

12,58

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Service Leadership

PaperbackEngels9781412913751 13-12-2005

Providing a focus on strategy throughout the text, this book introduces and operationalizes the concept of service leadership. This book provides discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context. Meer

239,14

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The SAGE Handbook of Political Advertising

GebondenEngels9781412917957 3-8-2006

Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part. Meer

234,62

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Ethics in Public Relations

GebondenEngels9781412917971 27-6-2006

Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. Meer

239,14

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Ethics in Public Relations

PaperbackEngels9781412917988 27-6-2006

Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Meer

172,82

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The SAGE Handbook of Advertising

GebondenEngels9781412918862 24-10-2007

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. Meer

234,62

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Jim Blythe

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

GebondenEngels9781412930871 23-10-2006

Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Meer

88,42

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Jim Blythe

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

PaperbackEngels9781412930888 18-10-2006

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Meer

28,11

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Advertising

paperbackEngels9781412934299 22-10-2009

This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences. Meer

754,61

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Mondher Toumi

Introduction to Market Access for Pharmaceuticals

PaperbackEngels9781138032187 4-1-2017

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Meer

156,59

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Patrick Legohérel

Marketing for Tourism and Hospitality

GebondenEngels9781138121270 19-3-2019

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Meer

206,10

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Patrick Legohérel

Marketing for Tourism and Hospitality

PaperbackEngels9781138121294 21-3-2019

63,22

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Godfrey Baldacchino

Archipelago Tourism

PaperbackEngels9781138083875 7-6-2017

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. Meer

67,47

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M Yarnell

How to Become Filthy, Stinking Rich Through Network Marketing: Without Alienating Friends and Family

paperbackEngels9781118144268 2-3-2012

A contemporary approach to network marketing from the author of the million–copy bestseller, Your First Year in Network Marketing This is a book about reality an unpleasant reality that no one seems to want to address. Meer

23,25

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K Robson

Service–Ability – Create a Customer Centric Culture and Achieve Competitive Advantage

gebondenEngels9781118345566 16-11-2012

Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering. Meer

35,77

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