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J Baladi

The Brutal Truth About Asian Branding – And How To Break the Vicious Cycle

gebondenEngels9780470826478 18-2-2011

This is one of the most thoughtful books on branding I?ve come across. Most such books are either quickly–crafted "how–to" books or academic tomes over–burdened with references. Meer

49,68

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Rainmaking Conversations

gebondenEngels9780470922231 5-4-2011

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Meer

27,42

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R Pelletier

It′s All About Service – How to Lead Your People to Care for Your Customers

gebondenEngels9780471716754 10-6-2005

Practical strategies for better customer service based on the principles of servant–leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Meer

32,99

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S Johnson

Selling Is Everyone′s Business – What it Takes to Create a Great Salesperson

gebondenEngels9780471776734 30-5-2006

"Close your door. Shut down your e–mail. Let voice mail catch your calls. You′re going to want to give this book your full attention. It′ll take an hour of your time (okay, maybe two), but it may be the most fruitful hour (or two) you′ve ever spent. Meer

35,77

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John C. Narver

Conglomerate Mergers and Market Competition

paperbackEngels9780520307216 26-7-2022

49,09

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P Millier

Nuts, Bolts & Magnetrons – A Practical Guide for Industrial Marketers

paperbackEngels9780471853251 5-4-2000

Industrial or business–to–business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. Meer

59,42

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G Whitwell

Marketing Management – a Strategic, value–based approach

paperbackEngels9780470800966 22-4-2003

This text is the Australasian adaptation of Peter Doyle?s Value–Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. Meer

133,17

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C Bauer

Sales Mastery – The Sales Book Your Competition Doesn′t Want You to Read

gebondenEngels9780470900192 29-3-2011

Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Meer

27,42

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JD Porterfield

Teleselling 2e STG

paperbackEngels9780471115670 17-5-1996

Discover the best techniques to maximize your sales Here is a proven, detailed selling system that gives you the tools you need to improve your sales results. Meer

27,42

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Lior Arussy

Passionate and Profitable

gebondenEngels9780471713920 11-3-2005

"I ve always said that education without execution is just entertainment and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Meer

31,59

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N Vonk

Pick Me – Breaking into Advertising and Staying There

paperbackEngels9780471715573 13-9-2005

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you′re a student or a young professional loaded with questions, this one–of–a–kind guide shows you how to land a job and how to thrive once you′re in and the pressure is on. Meer

24,64

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MJ Rosen

Donor–Centered Planned Gift Marketing (AFP Fund Development Series)

paperbackEngels9780470581582 9-11-2010

A fresh step–by–step guide for identifying your nonprofit′s planned giving prospects and inspiring them to give generously Donor–Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Meer

55,26

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J Holden

The Selling Fox – A Field Guide for Dynamic Sales Performance

gebondenEngels9780471061809 16-5-2002

A follow–up to the author′s highly successful Power Base Selling. Ideal for any kind of salesperson. Meer

44,12

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J Smith

The New Publicity Kit

paperbackEngels9780471080145 9-6-1995

A public relations specialist with over 40 years of experience provides up–to–the–minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Meer

37,17

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Stanley A. Brown

Breakthrough Customer Service

gebondenEngels9780471642329 9-3-1998

Praise for Mike Russill, Vice–President, Retail, Sunoco Inc. Catherine Neville, President, Quality Management Institute Dan Plashkes, President, S&P Data Philip C. Meer

41,33

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How to Sell to an Idiot

paperbackEngels9780471718543 31-1-2006

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don′t even realize when they are getting the deal of a lifetime. Meer

20,46

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D Midgley

Golden Circle Secrets – How to Achieve Consistent Sales Success Through Customer Values and Expectations

gebondenEngels9780471718574 3-6-2005

A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father–and–son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Meer

24,64

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A Hiam

Marketing – Essential Techniques and Strategies Geared Towards Results

paperbackEngels9780471790792 8-9-2006

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Meer

126,15

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JJ Burnett

Nonprofit Marketing Best Practices

gebondenEngels9780471791898 17-4-2007

From a leader in nonprofit marketing, a hands–on guide to the best practices in doing marketing for your organization. In today′s challenging economic climate, every nonprofit organization needs an organization–wide commitment to a comprehensive marketing strategy that increases awareness and support. Meer

48,29

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Visual Selling

gebondenEngels9780471793618 11-5-2007

Visual Selling provides salespeople with tools to sell in an increasingly image–oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people s trust, satisfaction and willingness to buy. Meer

23,25

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